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Cybersecurity Predictions 2021: What’s Next for MSPs and SMBs After a Year That Changed Everything

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The threat landscape transformed dramatically over the course of 2020. The COVID-19 global pandemic disrupted day-to-day operations across all phases of industry, requiring millions of workers to perform their jobs from their homes and other nontraditional sites using a range of digital communications and collaboration tools — a work-from-anywhere shift that wreaked havoc on organizations’ secure perimeters and created a host of new vulnerabilities for cybercriminals to identify and exploit. With more cyberattacks reported in the first six months of 2020 than in all of 2019, it’s no wonder that 86 percent of small-to-medium businesses (SMBs) cite cybersecurity among their top five organizational priorities — and given how quickly and how radically work paradigms are changing, it’s also no surprise that 79 percent of SMBs are concerned about their remote devices or remote employees being breached.

Managed service providers (MSPs) can play an essential role in keeping their SMB clients safe from cyberattacks both now and in the future — provided MSPs know what the future will bring. Join Channel Futures and ConnectWise for this comprehensive forecast of the year ahead, complete with expert predictions on how cybersecurity will evolve to address new threats and protect SMBs, their data and their employees in new ways. Topics include:

  • How SMBs are shaping up around cybersecurity
  • New and emerging trends poised to impact threat vectors
  • New security opportunities that will redefine the MSP segment


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Six Principles for MSPs to Accelerate Invoicing and Accounts Receivables Processes in Times of Economic Crisis

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Close to 60 percent of business owners identify slow-paying clients as their biggest challenge in managing cash flow. Some of your customers might be struggling to pay their bills, but other payments may be delayed due to your organization’s complex billing processes. Creating and sending invoices doesn’t have to be a time-consuming and expensive activity, however; there are clear, decisive measures managed service providers [MSPs] can take to streamline systems and processes to slash the cost of invoicing, minimize payment delays and ensure their company’s financial health — even in times of economic uncertainty.

If cash-flow worries are keeping you up at night, join Theresa Caragol and ConnectWise Product Marketing Managers Molly Lindsay and Topher Barrow as they walk through the essential steps you can take to streamline your MSP’s invoicing and accounts receivables processes. You'll walk away with actionable advice on how to:

  • Get paid consistently through automated payments
  • Gain unprecedented visibility into your finances
  • Bill quickly with clear, accurate invoices


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MSPs: How to Make Sure Customers Don’t Take the Phishing Bait

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Phishing is one of the most common and effective forms of cybercrime. Phishing scams typically involve a bad actor attempting to harm a company or individual by obtaining sensitive information like passwords, logins or credit card information, most often by employing fake email addresses and web domains to lure users into giving away important credentials or money. Not only are these schemes increasing; they’re also growing harder to spot. Yet despite mounting warnings about the phishing threat, 49% of employees still admit to clicking on a suspicious email link at work.

Why do so many continue to fall for phishing scams? That question is the focus of University of Washington Assistant Professor Prashanth Rajivan, whose research examines how human behavior affects information security and privacy to develop models of effective interventions that reduce the risk from attacks and promote safe behaviors online.

Join Rajivan and cybersecurity experts from Webroot to discover how managed service providers (MSPs) can add the necessary tools to implement a reputable, proven and layered cybersecurity strategy, and what they can do to help customers recognize fraudulent emails and domains, and eliminate behaviors that create additional opportunities for cybercrime. Learn how to:

  • Develop strategies to inform incident response
  • Measure teamwork and decision-making to augment security defense performance
  • Uncover biases in end-user decision making that compromise security and privacy


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Driving Profitable Growth with SD-WAN Managed Services

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The global software-defined wide area network (SD-WAN) market is on pace to increase at a compound annual growth rate of 33.8 percent from 2020 to 2026, climbing to $9.8 billion by mid-decade. With cloud application delivery, security-driven networking and cost optimization accelerating adoption of managed SD-WAN services, managed service providers (MSPs) need to seize the moment and provide customers with scalable, resilient and secure network infrastructures that enable the realities of a fast-changing business landscape increasingly dominated by remote employee access. But many MSPs are still struggling to create and monetize managed SD-WAN services, squandering the opportunity to provide customers with the services and support to ensure increased productivity within a secure work-from-anywhere environment.

Join Channel Futures contributor and KloudReadiness CEO George Mellor and Fortinet Senior Director of MSSP & Service Enablement Stephan Tallent for expert tips and insights into how MSPs can construct a growth-oriented SD-WAN services business that delivers solid bottom-line results and value to customers. Topics include:

  • Why working from anywhere demands a cost-optimized, transformative approach to security
  • Why most SD-WAN solutions are incomplete and ill-equipped to secure enterprise data
  • How to ensure critical applications are securely delivered to the home office, branch, corporate campus and everywhere else users conduct business


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The Path to Profit for MSSPs Stepping into 2021

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Every organization is forced to contend with the work-from-home (WFH) realities. Thankfully, your managed security service provider (MSSP) business was quick to adapt, adjust and overcome the many obstacles that arose, ensuring your customers could continue to sell, process orders, collect cash and drive revenue during trying times. But with WFH models poised to remain in place for the foreseeable future, it’s time for MSPs to take the next step: further improving customers’ network infrastructure in order to accelerate and transform the way they work, especially as organizations embrace new software-as-a-service (SaaS) applications, expanded access to corporate IT resources and additional voice and video collaboration platforms delivered via the cloud.

Now is the time to look deeply into the positive impact that managed SD-WAN services can have on helping your customers meet their corporate objectives, while at the same time providing MSSPs with net-new revenue streams that are sustainable and highly profitable. This roundtable explores the key considerations necessary to provide an environment allowing your customers to work from anywhere, at any time and on any device — safely and securely. Topics include:

  • The power SD-WAN provides in creating a transport independent network infrastructure that is cost-optimized and resilient
  • The impact that an application-defined network has on provisioning, managing and securing your customers’ information and data
  • The effect that a direct-to-application architecture plays in providing the foundation for digital transformation and enhanced end user productivity
  • The opportunity managed SD-WAN solutions provide to grow and enhance your revenue and profit


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