Channel Futures Channel Expert Hour
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MSPs: How to Make Sure Customers Don’t Take the Phishing Bait

Tuesday, October 27, 2020 | 2:00 PM ET / 11:00am PT

Phishing is one of the most common and effective forms of cybercrime. Phishing scams typically involve a bad actor attempting to harm a company or individual by obtaining sensitive information like passwords, logins or credit card information, most often by employing fake email addresses and web domains to lure users into giving away important credentials or money. Not only are these schemes increasing; they’re also growing harder to spot. Yet despite mounting warnings about the phishing threat, 49% of employees still admit to clicking on a suspicious email link at work.

Why do so many continue to fall for phishing scams? That question is the focus of University of Washington Assistant Professor Prashanth Rajivan, whose research examines how human behavior affects information security and privacy to develop models of effective interventions that reduce the risk from attacks and promote safe behaviors online.

Join Rajivan and cybersecurity experts from Webroot to discover how managed service providers (MSPs) can add the necessary tools to implement a reputable, proven and layered cybersecurity strategy, and what they can do to help customers recognize fraudulent emails and domains, and eliminate behaviors that create additional opportunities for cybercrime. Learn how to:

  • Develop strategies to inform incident response
  • Measure teamwork and decision-making to augment security defense performance
  • Uncover biases in end-user decision making that compromise security and privacy

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Why SD-WAN Is Essential to Navigating the New Normal in Business

Thursday, October 29, 2020 | 2:00 PM ET / 11:00am PT

Customers are scrambling as remote working becomes the new normal for businesses of all sizes. A recent Gartner survey found that 82 percent of companies plan to permit employees to work remotely at least part of the time after the coronavirus runs its course, and 47 percent intend to offer full-time remote work options moving forward. While smaller companies may have readily transitioned their communications to accommodate remote work, others — especially enterprise businesses — are still struggling to implement permanent, more robust UCaaS and CCaaS solutions and migrate to a multi-cloud environment to support these applications.

With UCaaS and CCaaS on the rise, cloud solutions are increasingly in demand, as organizations plan to invest an average of $73.8 million over the next 12 months. Though customers may be willing to make the investment, there are still concerns around security, bandwidth, and reliability — especially if the right tools aren’t deployed. Enter Bring Your Own Carrier (BYOC), Session Delivery and SD-WAN to neutralize those concerns.

Join Channel Futures, Oracle, and Zoom for this live video roundtable discussion and follow-up networking session to learn how to prepare your clients to achieve the digital transformation needed to succeed in today’s new work environment. Topics include:

  • Creating easier migration with Bring Your Own Carrier (BYOC)
  • Why SD-WAN saves money and stops communication headaches
  • Best practices to increase network reliability and security

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Cybersecurity Predictions 2021: What’s Next for MSPs and SMBs After a Year That Changed Everything

Tuesday, November 3, 2020 | 2:00 PM ET / 11:00am PT

The threat landscape transformed dramatically over the course of 2020. The COVID-19 global pandemic disrupted day-to-day operations across all phases of industry, requiring millions of workers to perform their jobs from their homes and other nontraditional sites using a range of digital communications and collaboration tools — a work-from-anywhere shift that wreaked havoc on organizations’ secure perimeters and created a host of new vulnerabilities for cybercriminals to identify and exploit. With more cyberattacks reported in the first six months of 2020 than in all of 2019, it’s no wonder that 86 percent of small-to-medium businesses (SMBs) cite cybersecurity among their top five organizational priorities — and given how quickly and how radically work paradigms are changing, it’s also no surprise that 79 percent of SMBs are concerned about their remote devices or remote employees being breached.

Managed service providers (MSPs) can play an essential role in keeping their SMB clients safe from cyberattacks both now and in the future — provided MSPs know what the future will bring. Join Channel Futures and ConnectWise for this comprehensive forecast of the year ahead, complete with expert predictions on how cybersecurity will evolve to address new threats and protect SMBs, their data and their employees in new ways. Topics include:

  • How SMBs are shaping up around cybersecurity
  • New and emerging trends poised to impact threat vectors
  • New security opportunities that will redefine the MSP segment

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Veeam Logo

Why Cloud-Based DRaaS and BaaS Are Becoming the Disaster Recovery Solution for the Masses

Wednesday, November 4, 2020 | 2:00 PM ET / 11:00am PT

Now more than ever, companies are moving their backup and disaster recovery to the cloud, and adoption of Backup as a Service (BaaS) and Disaster Recovery as a Service (DRaaS) is growing in tandem. A recent survey found that as of 2019, 53 percent of IT professionals were using DRaaS, up from 39 percent in 2016. Beyond reduced costs and improved services, the onslaught of employees migrating to a remote work environment is another key factor driving BaaS and DRaaS momentum; moreover, global lockdowns and business continuity challenges are forcing many businesses to move to a cloud environment to further employee collaboration, data access and sharing for their geographically dispersed teams. But not all cloud-based backup and DR services are created alike: managed service providers (MSPs) and cloud service providers (CSPs) must choose wisely to deliver the efficiency, flexibility and reliability their customers require.

Join Channel Futures, Veeam, IBM Cloud and other industry experts to discover how service providers can leverage the combination of Veeam BaaS and DRaaS with IBM Cloud infrastructure to streamline cloud-based, offsite backup services. Topics include:

  • How providers can leverage latent data and reporting to better manage customer assets, increase subscription revenue and cement client relationships
  • How providers can expand their current product portfolio while boosting monthly recurring revenue
  • What's next for BaaS and DRaaS in a post-pandemic world

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eset Logo

How MSPs Can Help Businesses Spot and Stop the New Phishing Tactics Fooling Even the Smartest Employees

Tuesday, November 10, 2020 | 2:00 PM ET / 11:00am PT

Phishing attacks are growing more and more sophisticated — and remote workers are squarely in the crosshairs. The frequency of phishing strikes has surged dramatically since the beginning of the COVID-19 pandemic forced legions of employees to perform their jobs from home, and despite increased training and heightened awareness, phishers continue getting past even the most diligent workers.

Enter managed services providers (MSPs) to supply the security solutions and insights necessary to identify and neutralize phishing attacks before they can do damage. This roundtable brings together managed security experts and industry thought leaders to explore in depth the latest, most sinister tactics phishers are using, along with how MSPs and customers can work together to bolster business defenses and stop phishing attacks in their tracks.

Switch Logo

What Is an Exascale Data Center? And How Can You Leverage It to Earn Channel Revenue?

Wednesday, November 18, 2020 | 2:00 PM ET / 11:00am PT

Think all data centers are built the same? Think again. With the largest exascale data center ecosystems in the world, Switch takes an entirely different approach to cloud, connectivity and the channel. In fact, some channel partners with Switch earn hundreds of thousands of dollars on numerous digital services and advanced solutions. This includes colocation, cloud solutions, advanced (sub-millisecond) connectivity and more.

But here’s the channel partner industry challenge: How do you get to those kinds of opportunities? How do you shift away from your traditional colo sale? Everything changed in 2020. Your approach to channel and revenue modeling needs to be different too. Switch can help.

This webinar will dive into the unique capabilities of Switch and, most of all, where it helps revolutionize the channel conversation when it comes to digital opportunities and exascale data center solutions. Specifically, here’s what we’ll cover:

  • State of the Channel: Key industry updates on what leaders are doing TODAY to hit their revenue numbers
  • Connectivity, Colocation and Channel: Why Switch is fundamentally different than other data center providers
  • Real-world channel opportunities: This includes multimillion-dollar deals that create channel leaders and trusted advisers

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Essential Cybersecurity Sales Strategies to Boost MSP Revenues

Available On Demand

The world of managed service providers (MSPs) is rapidly evolving in response to the unprecedented business changes brought about by the COVID-19 pandemic. Gartner projects that overall enterprise IT spending will plummet by 8 percent in 2020 to $3.4 trillion in response to economic changes. However, with legions of workers now doing their jobs from home — a trend fueling a dramatic increase in both the volume and scope of digital attacks — enterprise spending on cybersecurity is expected to rise 2.4 percent. For MSPs to maintain healthy business growth, they must seize this opportunity to protect their clients from cyber threats, which means offering best-in-class security solutions and support at competitive prices that maximize MSP margins.

Join Scott Barlow, Sophos’ VP of Global MSP, for this comprehensive overview of the fast-changing cybersecurity landscape, complete with the most effective tactics for selling cybersecurity services to your customers. Learn how MSPs can leverage cutting-edge cybersecurity solutions to:

  • Predict and adapt to digital attacks
  • Manage client security using a single cloud-based platform
  • Implement flexible pricing options to grow and manage licenses

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ConnectWise Logo

Six Principles for MSPs to Accelerate Invoicing and Accounts Receivables Processes in Times of Economic Crisis

Available On Demand

Close to 60 percent of business owners identify slow-paying clients as their biggest challenge in managing cash flow. Some of your customers might be struggling to pay their bills, but other payments may be delayed due to your organization’s complex billing processes. Creating and sending invoices doesn’t have to be a time-consuming and expensive activity, however; there are clear, decisive measures managed service providers [MSPs] can take to streamline systems and processes to slash the cost of invoicing, minimize payment delays and ensure their company’s financial health — even in times of economic uncertainty.

If cash-flow worries are keeping you up at night, join Theresa Caragol and ConnectWise Product Marketing Managers Molly Lindsay and Topher Barrow as they walk through the essential steps you can take to streamline your MSP’s invoicing and accounts receivables processes. You'll walk away with actionable advice on how to:

  • Get paid consistently through automated payments
  • Gain unprecedented visibility into your finances
  • Bill quickly with clear, accurate invoices

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Binary Defense Logo

Selling the Next Generation of Cybersecurity Solutions: What Every MSP Needs to Know

Available On Demand

The threat of cyberattack looms large across the worldwide business landscape, and no organization is safe. The stakes have never been higher: cybercrime frequency, sophistication and severity are all escalating at alarming rates, and according to Accenture, the average financial impact of a digital attack now totals $13 million. At the same time, businesses are grappling with a widening cybersecurity skills gap — a talent shortfall expected to reach 3.5 million experts globally by 2021.

But while cyberattacks pose an enormous danger for businesses of all shapes and sizes, safeguarding these companies presents an enormous opportunity for managed service providers. MSPs with the skills and savvy to offer next-generation managed cybersecurity solutions like security information and event management (SIEM) and managed endpoint protection are uniquely positioned to flourish as cyberattacks grow even more prevalent and more insidious.

Uncertain how your MSP can deliver cybersecurity solutions that extend beyond traditional antivirus offerings? Then join George Mellor, Channel Futures expert and Binary Defense Vice President of Worldwide Channel Sales Jack Jackson for this thought-provoking discussion revealing the best practices and proven cybersecurity sales strategies fueling MSP revenue growth. Topics include:

  • The most pressing cyber threats that businesses face
  • The present and future state of the cybersecurity landscape
  • How managed security supercharges channel partner profits

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eFax Corporate Logo

It's Time to Think About Digital Health & Cloud Transformation

Available On Demand

2020 has been a year like none other. And what is the primary motivation for customers to make changes in today’s climate? Concerns about security! Concerns about migrating away from premises-based networking (servers, fax machines and phone systems). Concerns about being compliant in industries such as health care, finance, legal and insurance.

In this session, you'll learn about:

  • Opportunities available to MSPs to implement cloud fax to help customers in their digital transformation
  • Migration from legacy fax to cloud fax or from an on-premises phone system to a UCaaS solution with cloud fax
  • How and why health care organizations are doing millions of pages of fax per month

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iland vmware Logo

The Cure for the Common Cloud: How the Right Technology Makes All the Difference for MSPs

Available On Demand

Cloud services increasingly are a “must have” for any comprehensive managed service provider (MSP) offering. While the cloud application software as a service (SaaS) market continues to grow, increasing to nearly $105 billion in 2020 from $102 billion the previous year, Gartner forecasters also note the expanding influence of the cloud system infrastructure services (IaaS) segment, which climbed 13.4 percent year-over-year to eclipse $50 billion. But despite these lucrative market opportunities, many MSPs remain locked in a holding pattern, struggling to identify the cloud partner that can truly complement the services they’re already offering.

Finding a cloud technology provider doesn’t have to be difficult. Join Channel Futures and iland for this informative discussion of how your MSP business can simply and seamlessly meet all of your customers’ urgent cloud needs. Topics include:

  • Why it’s so critical to offer customers more than cloud backup
  • How no-cost tools and training can help you grow your MSP business now
  • How VMware-powered cloud technologies make management even easier for MSPs

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